A new store specifically for cancer sufferers has opened at Guy’s Hospital in London.

The store — set up by patient wellness company Live Better With and hair loss specialists Browns More Hair Now — will sell products that are designed to help people dealing with the symptoms and side effects of cancer.

Breast prostheses, wigs, and mastectomy bras, are all being sold in the store, which is called The Live Better With Boutique at Browns.

The store will be located on the ground floor of the hospital’s £160 million Cancer Centre, which opened last September.

Tamara and Kim  Live Better WithLive Better With founder Tamara Rajah (left) and Browns managing director Kim Brown (right). Live Better With

“There are actually hundreds of products that can help relieve these symptoms and side effects, from balms to books to mobility aids,” said Tamara Rajah, who founded Live Better With two years ago, in a statement. “But patients and families don’t know about them, or struggle to find them to purchase. This is hugely frustrating and wrong.

“I saw this situation persistently over my ten years working with patients, hospitals and healthcare professionals in the UK and the US, and with my personal experiences with family members with long term conditions. I had to do something about it.”

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